[Asia Economy Reporter Moon Hyewon] Norang Tongdak announced on the 28th that the '2022 Norang Tongdak Crispy Representative Election' campaign, which started in March, has ended.
According to Norang Tongdak, the YouTube series for the Crispy Representative Election campaign featuring actor Ma Dong-seok surpassed 17 million views. The election-themed content included videos of each candidate's pledges to become the 'Crispy Representative.' Consumers were able to directly vote for the candidate they supported.
As a result of the campaign, overall sales increased by 17%, and brand preference among viewers of the advertisements rose by approximately 8%, Norang Tongdak analyzed.
Meanwhile, Norang Tongdak recently opened its 600th franchise store, which was the goal for this year.
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