6 Digital CF Videos Depicting Daily Life with iHerb
Planned and Produced in Korea... Simultaneous Release in Korea, Japan, Hong Kong, Taiwan, Singapore, and More
[Asia Economy Reporter Yuri Kim] iHerb announced on the 12th that it has launched the 2022 brand campaign 'My iHerb Story' and released the campaign video.
iHerb's campaign video captures the natural moments of consumers using iHerb in their daily lives. The commercial videos were produced under six themes: ▲Relaxing time ▲Home workout ▲Trusted wellness ▲The world biggest shop for wellness ▲Home Cooking ▲California Gold Nutrition. The concept conveys the 'My iHerb Story' of modern people living their own lives in different cities in the form of a lifestyle magazine.
This campaign video produced by iHerb Korea will be simultaneously released across the Asia-Pacific region, including Korea, Japan, Hong Kong, Taiwan, and Singapore. The campaign video was created based on reviews from actual iHerb users.
The campaign video introduces various iHerb product categories, including not only health supplements but also various eco-friendly products and organic ingredients used in daily life. It also highlights the key features praised by consumers, such as the easy payment service and logistics system.
Choi Ji-yeon, head of iHerb Korea, said, "We planned the campaign video to include everyday healthy life stories so that general consumers can easily relate to the strengths of iHerb that 'true fans' empathize with." She added, "As a trusted global health life brand, iHerb will continue to take the lead in helping consumers maintain a healthier and more abundant daily life."
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