“Ppurinkle Followed by Matchoking”… Emart24 Sells Collaborative Products with bhc Chicken

Purinkle Product Sales Surpass 3 Million Units

Collaboration product of Matchoking sold at Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 8th that it will sequentially sell six collaborative products inspired by bhc Chicken's signature menu, ‘Matcho King’.

The products introduced this time are Matcho King Cheese Chicken Rice, Matcho King The Big Chicken Triangle Kimbap, Matcho King Chicken Burger, Matcho King Cheese Kimbap, Matcho King Chicken Drumstick Snack (scheduled for the 21st), and Matcho King Frank Bar (scheduled for the 21st).

Matcho King The Big Chicken Triangle Kimbap is differentiated by adding Matcho King’s unique sauce, flavored with whole karaage, soy sauce, red chili, green onion, and minced garlic, creating a distinct spicy and savory taste. Matcho King Cheese Chicken Rice is concepted as chicken rice bowl, enhancing a delicious texture with Matcho King sauce and karaage, and providing red chili, Cheongyang chili, and mozzarella cheese as toppings.

Previously, Emart24 launched a collaboration product with bhc Chicken last year featuring Bburinkle, which received positive responses from customers. In fact, the Bburinkle collaboration products have surpassed 3 million units in cumulative sales to date. Especially, Hot Bburinkle Triangle Kimbap and Bburinkle Chicken Burger ranked first in sales in their respective categories for three months after release, and the three Bburinkle snacks have been listed in the top 5 every month.

To celebrate the launch of the Matcho King products, a 50% discount is offered when paying with event cards for seven Matcho King collaboration products and four Bburinkle collaboration products until the 31st of this month. Additional discounts through affiliated telecom companies are also available.

An Emart24 official said, “We aim to stimulate the curiosity of customers familiar with Matcho King to encourage purchases, and create a virtuous cycle where customers satisfied with the taste and quality of the products continue to repurchase. We plan to inject new vitality into familiar products by applying steady seller products to various items and actively expand multiple customer touchpoints through these products.”