[Asia Economy Reporter Eunmo Koo] BAT Rothmans announced on the 7th that it will launch a summer limited edition of the electronic cigarette device glo pro slim.
This limited edition is part of the glo pro slim's campaign "Boosting Enjoyment Differently," with the concept of "A Different Summer, Different Colors, Different Enjoyment." The summer-appropriate colors "Zest Green" and "Tropical Orange" have been applied to both the glo pro slim device and its packaging.
The latest model in the glo series, glo pro slim, offers high usability with a slim product design reflecting Korean consumer preferences and trends, gaining great popularity. In particular, its unique and sophisticated design won the 'iF Design Award 2022,' one of the world's top three design awards.
Each edition comes with summer lifestyle goods made in the same color as the product. The Zest Green edition includes a summer dry bag for water activities, and the Tropical Orange edition offers a wine chilling bag, both given to all customers who purchase the product. During this period, events such as a summer limited edition device registration lottery, a Starbucks drink coupon giveaway with reviews, and the 'ZT Dance Challenge' will also be held.
Additionally, during the sales period, various products matching the device color will be given through a monthly lottery event upon device registration. In the first month, one person who registers the Zest Green device will receive a Bottega Veneta bill pouch, and for the Tropical Orange, a Goyard Saint Pierre card holder is prepared as a prize.
Along with this, the glo device-exclusive sticks neo Zest Cool and Tropical Cool will also be newly released with improved packaging colors and flavors to match the summer limited edition devices.
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