The Difference of Adding or Removing One Ingredient... "Completely New Product" Gains Popularity

[Asia Economy Reporter Moon Hyewon] The distribution industry is adopting a strategy of creating new types of products by adding or removing functional ingredients from existing best-selling products.

According to the industry on the 18th, Coca-Cola recently launched ‘Toreta THE Lacto Yogurt Flavor,’ a hydration drink ‘Toreta’ with the addition of the gut-friendly ‘Lacto’ ingredient. It contains 0.001% of lactic acid bacteria bodies as well as a refreshing yogurt scent, adding functional ingredients to the ion drink. Toreta, launched in 2016, is characterized by its clean taste and low calories, containing 10 types of fruit and vegetable water such as grapefruit, white grape, apple, and carrot, along with ions, helping to quench thirst. It gained great popularity, selling 39 billion KRW worth annually within a year of its launch.

In the cosmetics industry, new products that replace animal-derived ingredients with plant-based ingredients to reduce chemical components are gaining attention. LG Household & Health Care recently reinvented its ‘Organist Shampoo’ by removing animal-derived ingredients and adding pesticide-free plant-derived ingredients, creating an ‘acidic vegan shampoo.’ It does not contain 20 chemical ingredients such as silicone and sulfate-based surfactants, and contains 10,000 ppm of the Green-Relief Formula, which includes pesticide-free cultivated green essence and plant-derived cleansing ingredients. The acidic formula reduces scalp irritation and has earned an Excellent rating in the German Dermatest skin irritation test.

Sensitive skincare brand Dear, Klairs released an ‘Unscented Version’ of the Rich Moist Soothing Serum from its Rich Moist Soothing line, removing the characteristic scent. This product actively reflects the opinions of consumers sensitive to fragrance or essential ingredients.

An industry official said, "Consumers are increasingly seeking low-irritation products with mild scents or gentle ingredients," adding, "As interest in value consumption such as health and animal protection grows, renewed products that add or remove specific ingredients to meet consumer demands will continue to be released."