Romantic May... Anniversary Gifts That Match Roses Catch Attention

Christian Dior Beauty's 'Miss Dior Eau de Parfum Duo'.

[Asia Economy Reporter Moon Hyewon] In May, a month filled with romantic anniversaries, special gifts for lovers and spouses are gaining attention alongside roses.

On 'Rose Day' (the 14th), which expresses love between couples with roses, and 'Coming-of-Age Day' (the 16th), where perfumes are gifted along with flowers to celebrate reaching legal adulthood, and 'Couple's Day' (the 21st), designated as a legal anniversary to remind couples of their precious bond, it has become a trend to express feelings with meaningful gifts on these romantic May anniversaries.

According to CJ Olive Young on the 14th, sales of color cosmetics increased by 56% compared to the same period last year from April 18, when social distancing was fully lifted, to May 10. CJ Olive Young explained that sales of color cosmetics such as lip products, which were neglected due to masks during the COVID-19 period, have increased.

Nature Republic has increased the proportion of color cosmetic launches compared to last year due to the easing of social distancing. Nature Republic’s ‘By Flower Glass Dew Tint’ helps create a shiny, glossy finish on the lips, making it a perfect Rose Day gift this year as outdoor mask-wearing restrictions have been lifted.

On Coming-of-Age Day, perfume gifts symbolizing a fragrant start to one’s first social life are also gaining popularity. Christian Dior Beauty’s women’s perfume line, ‘Miss Dior Eau de Parfum Duo,’ with its luxurious and elegant package design and a sharp floral scent that exudes mature charm, is an ideal gift for those taking their first step into their twenties on Coming-of-Age Day.

For Couple’s Day, which promotes harmony between spouses, wrinkle-improving customized cosmetics are perfect gifts for one’s partner. Zicoup’s ‘Caresella Introderm Liposome EX’ is a dual-functional cosmetic applying liposome technology that helps with wrinkle improvement and whitening. It has passed human application tests at the OATC Skin Clinical Trial Center, a clinical trial institution certified by the Ministry of Food and Drug Safety, ensuring safety and scientific evidence. In particular, it contains plant callus (tissue) and five types of peptides, helping protect the skin from harmful external environments in the upcoming summer and improving skin elasticity.

An industry official said, “May, with many romantic anniversaries, sees many consumers expressing their feelings through meaningful gifts,” adding, “We hope you convey your love to your precious ones with gifts that will make the anniversaries special along with the splendid roses blooming in May.”