Walkerhill Hotel & Resort Conducts 'Plocking Campaign' in Celebration of 'Earth Day'

Walkerhill Hotel & Resort employees conducted a plogging campaign around Achasan Mountain in celebration of Earth Day. From left to right: Executive Director Kim Cheol-ho, General Manager Hyeon Mong-ju, General Manager Hwang Eun-mi.

[Asia Economy Reporter Jeon Jinyoung] Walkerhill Hotel & Resort conducted a plogging campaign in celebration of Earth Day. 'Plogging' is a social contribution activity that combines the Swedish word "Plocka upp," meaning to pick up, and "Walking," involving walking in a designated area while picking up trash.

According to Walkerhill on the 22nd, the Walkerhill plogging campaign was held with the goal of contributing to the local community through environmental cleanup activities around Achasan and practicing ESG (Environmental, Social, and Governance) management. The event, held from 10 a.m. on the 21st, was attended by Walkerhill Hotel CEO Hyun Mongju and other executives and employees, who started at the Walkerhill Achasan Gate and walked toward Achasan Ecological Park while picking up trash.

This year, Walkerhill has set 'eco-friendliness' and 'coexistence' as new growth engines, aiming to become the best 'eco-friendly hotel' in Korea. In January 2021, Walkerhill signed a memorandum of understanding with SK General Chemical Co., Ltd. as part of strengthening ESG management, expressing its commitment to actively introducing eco-friendly elements.

Additionally, in November last year, Walkerhill obtained the 'Environmental Label' certification, recognized as an eco-friendly facility by the Korea Environmental Industry & Technology Institute under the Ministry of Environment, solidifying its position as an eco-friendly hotel. It also became the first hotel in Korea to acquire the 'Zero Waste to Landfill (ZWTL)' certification and opened the country's first 'eco-friendly vegan room,' demonstrating its transition and innovation as an eco-friendly hotel.

Hyun Mongju, CEO of Walkerhill Hotel & Resort, stated, "To commemorate Earth Day, we planned a plogging event where all employees could practice eco-friendliness and contribute to the local community together." He added, "Walkerhill will continue to strive to become an eco-friendly hotel brand that fulfills social responsibility through ESG management that practices coexistence with the local community."