[Asia Economy Reporter Hyungsoo Park] VT GMP announced on the 15th that VT Cosmetic's CICA line is continuing its success on Japanese online platforms under the slogan '1 Day 1 CICA.'
VT Cosmetic launched the 'CICA Daily Soothing Mask Cherry Blossom Edition' as a spring promotional product. During Qoo10's Mega Sale event held from the 25th of last month to the 6th, it sold over approximately 91,000 units, ranking first in the overall sales rankings.
From the 4th to the 11th, during Rakuten's Super Sale event, the 'CICA Daily Soothing Mask' ranked first in the real-time skincare category, while CICA sets took positions from second to fourth. The 'CICA Toner Pad' and 'CICA Night Lip Mask' also charted, dominating the ranking charts and proving the popularity of VT Cosmetic's CICA line in Japan.
The CICA Daily Soothing Mask ranked first in Amazon JP's real-time skincare rankings. VT Cosmetic was recognized for its high sales rate compared to other companies and for creating new value in the beauty sector by receiving the 'Superstar Seller' award from AMAZON Global Selling in January.
A VT Cosmetic representative said, "Products including the CICA Daily Soothing Mask performed well during the year-round largest events, Mega Sale and Super Sale, held quarterly on Japanese online platforms Qoo10 and Rakuten." They added, "This year, with new product launches, we will continue the success of '1 Day 1 CICA' throughout Japan."
VT Cosmetic is expanding sales volume and market share in offline channels and drugstores in Japan such as LOFT, PLAZA, and Welcia.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
