Incredible (CEO Son Won-ik), an ESG food tech innovation company, and its premium handmade vegan granola brand Granology participated in the U.S. Anaheim natural products expo ‘NPEW 2022 (Natural Products Expo West 2022)’ as the first domestic granola brand to do so.
Held from March 8 to 12 at the Anaheim Convention Center in Anaheim, California, ‘NPEW 2022’ marks its 31st anniversary this year as the world's largest eco-friendly natural ingredient and organic product expo. It is a prestigious exhibition attracting global attention in line with the global sustainable ESG trend for a sustainable future, and among domestic eco-friendly ESG brands, Granology is the only granola brand to be featured.
After becoming the first domestic granola brand to enter the U.S. largest e-commerce platform ‘Amazon’?known as the homeland of granola?in 2020, Granology recorded a complete sell-out of all products and created a reverse export success story. Through this expo, it is expected to further solidify its image as a global brand and significantly contribute to enhancing the status of K-food.
Son Won-ik, CEO of Incredible, stated, “Since entering Amazon, inquiries about our products have continuously come from overseas,” and added, “Seeing potential in the U.S., the homeland of granola, we participated in this expo with pride to promote our products.”
CEO Son also said, “We are honored to directly and thoroughly introduce Granology’s various products produced under the motto ‘FOR US, FOR EARTH,’ which means our health is the earth’s health,” and added, “As this is a globally spotlighted exhibition, we plan to devote ourselves to flawless preparation for a successful event during the remaining period.”
Granology is Korea’s first premium handmade granola brand that selects only the finest 100% plant-based superfood ingredients and is baked directly by professional granologists based on uniquely developed recipes. It is the first in the domestic granola industry to obtain international HALAL food certification, enhancing its value as a global food culture innovation company.
Additionally, Granology has been recognized for its solid management system through various awards such as the No. 1 Food Brand (Granola) in the ‘2021 Korea Brand Evaluation,’ the Customer Value Management Award at the ‘2021 Korea Management Awards,’ and the Granola category Grand Prize at the ‘2022 Korea First Brand Awards.’ It complies with stringent international food standards including HACCP certification from the Ministry of Food and Drug Safety, ISO22000 food safety management system international certification, FSSC22000 certification from the International Food Safety Association, and the use of FINEST INGREDIENTS high-quality raw materials. Granology focuses on R&D development for producing eco-friendly foods that consider the health of humanity and the planet.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
