[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 24th that, anticipating an increase in outdoor activities such as golf and camping with the arrival of spring, it will strengthen sales of exclusive sports brands like Calvin Klein Performance and Woolrich.
Lotte Homeshopping will exclusively showcase Calvin Klein Performance's weather jackets on the 26th, and on the 27th, it will sell jackets from the British golf wear brand Woolrich.
The sportswear specialty program "Run by Style Season 2" will be launched on the 6th of next month. Following Season 1 last fall, Season 2 is planned for spring and will introduce popular brands such as Levi's and Montbell.
From the 1st to the 20th of next month, Lotte Homeshopping will hold an Energy Week special exhibition and plans to sell various new products. On mobile, until the 4th of next month, golf clubs from the golf specialty brand Progear will be sold through the influencer commerce platform "Celeb Lounge."
A Lotte Homeshopping official said, "As the popularity of outdoor activities such as golf and camping continues after the spread of COVID-19, we planned to introduce exclusive sports brands' new spring season products and specialized programs. We will continue to offer differentiated products that can be used not only in daily life but also for professional sports and outdoor activities."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
