Lunar New Year Holiday 'Staying Home Trend' Continues but Decreases Compared to Last Year

Timon Conducts Survey Ahead of Seollal Holiday

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 27th that in a survey conducted over four days starting from the 21st with 480 customers about their Lunar New Year holiday plans, 53% responded that they would "rest at home," the highest percentage. Additionally, 11% answered that they would "enjoy content such as videos and games at home." Although 64% of respondents chose a "stay-at-home holiday," showing a relatively high figure, it is a 21 percentage point decrease compared to last year's Lunar New Year survey result (85%).

Gift-giving during the holiday also continued to show a strong trend toward non-face-to-face methods. Sending "cash as a gift" ranked first with 39%. The response "I will send gifts through online channels such as TMON" (33%) ranked second, maintaining strong popularity. Furthermore, 8 out of 10 people answered that they purchase tickets needed for leisure activities online.

Accordingly, TMON is holding the "Enjoy Lunar New Year Holiday" special event until the last day of the holiday, February 2nd. They support up to an additional 15% discount with a "Lucky Bag Discount Coupon" that can be drawn once daily.