[Asia Economy Reporter Kim Jong-hwa] As the prolonged COVID-19 pandemic continues into its third year, the stay-at-home culture has expanded, leading to a surge in demand for interior design and home styling, establishing itself as a new normal trend. According to the Construction Industry Research Institute, the interior remodeling market size, which was 41.5 trillion KRW in 2020, exceeded approximately 60 trillion KRW in 2021, showing a high growth rate of 45%.
This new normal trend can also be seen in the living industry. Rather than focusing on cost-effectiveness, the perception of "premium living for myself" is gradually spreading, making premium line living products very popular.
A representative from Decoview stated, "As COVID-19 prolongs, consumer trends in the living market are also moving towards premiumization," adding, "As consumers seeking premium materials and excellent functionality increase, Decoview plans to continuously introduce premium products."
Elegant Stay-at-Home Life with Premium and Functional Materials
As stay-at-home time lengthens, more consumers are carefully considering materials and functionality before purchasing. In the past, bedding was used only during sleep, but now, with increased stay-at-home time, bedding is frequently used beyond sleeping hours, making the texture against the skin and product functionality important.
Accordingly, total home styling brand Decoview emphasizes premium materials such as modal, allergy care, and microfiber, as well as functional materials that allow easy care. Decoview’s popular product, the 'Softness Modal 100% Seamless Comforter,' uses natural premium modal material extracted from beech trees, boasting a pleasant silk-like touch.
The 'Crisp Allergy Care Hotel Blanket and Pad' uses premium 'She’s Fiber' material to prevent dust mite habitation and protect sensitive skin and respiratory systems. Decoview’s high-end microfiber rugs, attractive for their soft texture, provide a gentle feel that does not irritate even bare skin, greatly enhancing premium value. Easy-care products such as water-repellent rugs, sofa pads, and kitchen mats made with waterproof functional materials are also popular due to their high usability and easy maintenance.
Create a High-End Hotel-Like Bedroom with a Luxury Bed
With the increase in remote work and reduced physical activity, the importance of deep sleep has grown. Demand for premium beds that determine sleep quality has surged. Swedish luxury bed brand Carpe Diem Bed saw its sales in December 2021 grow 264% compared to the average monthly sales in 2020.
Carpe Diem Bed stands out with elegant design and patented technology. All products are handcrafted by skilled artisans who dedicate themselves to a single product, enhancing aesthetic value. Notably, patented technologies such as the 'Contour Pocket Spring System' allow comfortable use in any posture, which is a major feature.
Design and Functionality Combined: Create a Home Cafe with Your Own Barista
These days, with limited freedom to visit cafes, many people want to enjoy delicious coffee at home, leading to great popularity of premium coffee machines costing hundreds of thousands of KRW instead of mid-range coffee machines emphasizing cost-effectiveness.
Swiss high-end fully automatic coffee machine brand JURA introduced the home barista edition 'ENA4' in Korea last October, which is perfect for creating a premium home cafe. Its compact size and JURA’s clean color design suit luxurious home interiors. Its innovative coffee extraction technology also stands out. It offers three levels of coffee strength adjustment and seven levels of bean coarseness adjustment, allowing customized specialty coffee extraction according to taste.
Meanwhile, Decoview is holding a 'Premium Essential Planning Exhibition' until the 30th on its official online mall, offering popular premium living products such as comforters, pajamas, curtains, and rugs. Detailed information is available on Decoview’s official website.
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