"Shinsegae Premium Outlet Reborn as a Christmas Village from a Fairy Tale"

Shinsegae Simon Siheung Premium Outlets decorated the Central Garden with illuminations and photo zones, creating an atmosphere reminiscent of a Nordic village from a fairy tale.

[Asia Economy Reporter Yuri Kim] Shinsegae Simon announced on the 6th that it has created an exotic outdoor scene where visitors can feel the European Christmas atmosphere to celebrate the year-end season.

Shinsegae Simon Yeoju, Busan, and Siheung Premium Outlets decorated their outdoor spaces with large trees, photo zones, and ornaments symbolizing each center under the theme of 'European Christmas Trip.' A Christmas market selling props such as snow globes and music boxes will also be held every Friday, Saturday, and Sunday until the 26th.

At Shinsegae Simon Paju Premium Outlet, the space was newly created under the theme of 'Colorful Christmas Street' in collaboration with urban art reflecting the sensibilities of the MZ generation (Millennials + Generation Z). The central plaza features a graphic art wall created in collaboration with a famous graffiti artist, a large ball tree, and colorful illuminations, providing a unique visual experience.

Shinsegae Simon Yeoju Premium Outlets has created a large star-themed tree and illuminated 'Gate Signage' in the EAST Plaza.

A large graphic art wall created on the exterior wall of Shinsegae Simon Paju Premium Outlets. Popular graffiti artists Leodab and Koma directly participated to create a vivid artwork. A large ball tree was installed nearby.

Shinsegae Simon Busan Premium Outlets decorated the central plaza with a large jingle bell tree inspired by a snowflake design and dazzling lights.