"Winter Already... Large Tree Appears at Starfield COEX Mall"

Belgium's 'Global Concept' Collaboration Evokes European Christmas Atmosphere
Thousands of Silver Lights Create a Fantastic Scene with Large Bookshelves

[Asia Economy Reporter Yuri Kim] An early Christmas has arrived at Starfield.

Shinsegae Property announced on the 5th that, to offer a break from customers' tiring daily lives during the year-end season, it will begin Christmas decorations at Starfield COEX Mall's Byeolmadang Library through mid-November. Under the theme 'Love Together,' it delivers messages of love and support to customers preparing for a new daily life with precious family, lovers, and friends in the era of phased daily recovery (With Corona).

The Christmas tree at Byeolmadang Library was completed through collaboration with Belgium's royal-certified company 'Global Concept,' which has created large trees at world-famous locations such as France's Galeries Lafayette department store. Shinsegae Property said, "As overseas travel has become difficult, customers who regret missing the most splendid European Christmas scenery of the year will find comfort in the Byeolmadang Library's 'Silver Tree,' which captures the essence of Europe as if they were there."

The 10-meter-tall giant silver tree harmonizes with the large bookshelves, a symbol of Byeolmadang Library, creating a majestic atmosphere. The star motif illuminating the center of the tree and large snowflake-shaped hanging decorations installed throughout the glass ceiling shine, unfolding a fantastic scene. The silver lights decorating the tree also sparkle depending on the light coming through the windows.

Until the 21st, those who upload a certification shot of the Byeolmadang Library Silver Tree on their personal SNS with the required hashtags will be entered into a draw to receive beverage and dessert vouchers.

Starfield Hanam, Goyang, and Anseong will also present unique Christmas trees that captivate visitors' attention until mid-November, offering a warm excitement for the upcoming Christmas and year-end holidays in advance.

At Starfield Hanam, visitors can see the golden giant tree 'Gold Village,' symbolizing luck. Starfield Goyang, in collaboration with LEGO Korea, presents a large tree made of LEGO bricks. Starfield Anseong, Starfield City Wirye, Bucheon, and Myeongji create a bright Christmas atmosphere with large figures of popular characters and ornaments.

A Shinsegae Property official said, "Having passed through difficult times and facing a new daily life called With Corona, we lit the Christmas tree a month earlier than usual with the hope that customers visiting Starfield will always be healthy and happy," adding, "We hope everyone creates many warm and happy memories with the Christmas tree at Starfield."