[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has opened 'Simmons AK Plaza Gwangmyeong Branch' at AK Plaza Gwangmyeong in Gwangmyeong-si, Gyeonggi-do.
AK Plaza Gwangmyeong is the first store to unveil the new signboard 'AK Plaza' after integrating AK's BI (Brand Identity). It is AK's largest store, spanning a total of 6 floors from basement level 2 to the 4th floor above ground, with a total floor area of 46,305㎡ (14,007 pyeong). Under the concept of 'Connecting to Life,' which signifies a connection to everyday life, the store is decorated with various premium experiential contents that offer customers a special experience in their daily lives.
Simmons AK Plaza Gwangmyeong is expected to cover demand from new towns including Gwangmyeong-si, Siheung, and Anyang, as well as southwestern Seoul and Gyeonggi areas such as Cheolsan, Geumcheon, and Bucheon. Additionally, the basement level 2, where the Simmons bed store is located, features various experiential spaces for refreshment such as a drawing cafe and a woodworking shop, making it perfect not only for couples but also for family customers with children.
To commemorate the opening of AK Plaza Gwangmyeong, Simmons Bed is offering premium bedding products such as the Kenosha bedding set, Visco spring pillow, and mattress covers as gifts based on purchase amounts. The gifts are limited in quantity and provided on a first-come, first-served basis, and the promotion may end early once supplies are exhausted.
Along with this, Simmons is also running an 'End of Year' promotion for the year-end season. It offers up to 20% discount on certain large-size premium mattress models ideal for prospective newlyweds, up to 17% discount on certain super single mattress models perfect for children's rooms and single-person households, as well as up to 30% discount on certain frames, furniture, and room sets, and 10% discount on bedding products, providing abundant benefits.
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