Shinsegae Department Store, Year-End Wine Event ... Up to 78% Discount

[Asia Economy Reporter Jo In-kyung] Shinsegae Department Store announced on the 28th that it will hold a 'Wine Warehouse Clearance Sale' offering up to 78% discounts on wines worth a total of 10.5 billion KRW at nationwide stores from the 29th to the 4th of next month.

For this year's final event, premium wines from around the world including France, the United States, South America, and Australia have been prepared. At one place, you can find 400 items of Bordeaux and Burgundy wines, the two major wine regions of France, including Bordeaux's Grand Cru wines from M?doc, Graves, Saint-?milion, and all major AOC items from Burgundy.

New World premium wines such as American cult wines are also planned at special prices. Representative products include 'Ch?teau Margaux 06' priced at 1.2 million KRW, 'Ch?teau Pontet-Canet 06' at 320,000 KRW, and 'Gaja Promis 19' at 59,000 KRW.

At Shinsegae Gangnam Store's 'Burgundy＆', Korea's first Burgundy wine specialty store, rare Bordeaux wines are introduced, and professional sommeliers are stationed to assist with understanding and purchasing products. 'Lucien Le Moine Clos de la Roche 16' is priced at 593,000 KRW, 'Fontaine Gagnard Chassagne-Montrachet 1er Les Caillerets 18' at 225,000 KRW, and 'Labruy?re Moulin ? Vent 11' at 88,000 KRW.

Targeting the recently increased home drinking and solo drinking groups, popular wines with high price satisfaction from this year are offered as 1+1 deals, and an increasing discount event is held on the online mall where the discount rate increases when purchasing 3, 4, or 5 bottles or more.

According to Shinsegae, wine genre sales have significantly increased this year, growing by up to 34.7% compared to the same period last year just this month. The department store analyzed that as the public's tastes have become more segmented, there has been growing demand opening wallets for high-priced premium wines.

Choi Won-jun, head of food at Shinsegae Department Store, said, "This is Shinsegae's largest wine event presented for the last time this year," adding, "We will offer a variety of wines including premium, cost-effective, and natural wines at reasonable prices and quality."