"Z Flip3, My Phone Design is Mine" Bespoke Offers 49 Options

Samsung Galaxy Z Flip3 Bespoke Edition Released Simultaneously in 7 Countries
Watch4 and Buds2 Wearing 'Maison Kitsune' Also Unveiled

[Asia Economy Reporter Koo Eun-mo] "I prepared everything because I didn't know what you would like."

Samsung Electronics applied the concept of ‘Bespoke (customized)’ to smartphones to target the MZ generation, who value their own unique style. The strategy is to significantly expand consumer choices and accelerate the popularization of foldable phones.

On the 21st, Samsung Electronics will simultaneously launch the ‘Galaxy Z Flip3 Bespoke Edition’ in seven countries including South Korea, the United States, the United Kingdom, Germany, France, Canada, and Australia. The Z Flip3 Bespoke Edition, unveiled at the ‘Samsung Galaxy Unpacked Part 2’ event the night before, is characterized by greatly expanded color options. By combining two frame colors (Black and Silver) with five front and back panel colors (Blue, Yellow, Pink, White, Black) according to personal preference, there are a total of 49 options. Adding the existing seven colors, the total choices for the Z Flip3 increase to 56.

Customers can configure color combinations on the ‘Bespoke Studio’ on the website and then place orders. The price is 1,309,000 KRW, which is 55,000 KRW more expensive than the existing Z Flip3 (1,254,000 KRW). After purchase, customers can pay additional fees of 99,000 KRW for both front and back, 82,000 KRW for the front only, or 25,000 KRW for the back only to replace with new colors.

The Z Flip3 Bespoke Edition is Samsung Electronics’ first product to introduce the customization concept to smartphones following home appliances. The strategy is interpreted as maximizing design strengths with customized products to attract Apple iPhone users while using it as a driving force to continue the success of foldable phones.

Samsung Electronics explained, "Since a mobile phone is the most personal device, it should reflect the user well not only in operation but also in style," adding, "The Bespoke Edition brings these diverse lifestyles and philosophies to mobile."

Samsung 'Galaxy Watch4 Maison Kitsun? Edition'

At this Unpacked event, the ‘Galaxy Watch4 and Buds2 Maison Kitsun? Edition,’ created in collaboration with the French fashion brand Maison Kitsun?, was also unveiled. The Maison Kitsun? Edition will be sold in limited quantities online on a first-come, first-served basis in some overseas markets including Korea, with sequential delivery starting after the 10th of next month. The prices are 460,000 KRW for the Watch4 and 290,000 KRW for the Buds2 Maison Kitsun? Edition, respectively.