OK Savings Bank Holds Customer Panel Launch Ceremony... "Reflecting Financial Consumers' Opinions in Management Activities"

Jung Gil-ho, CEO of OK Savings Bank (second from the left), participated in the 4th OK Savings Bank Customer Panel Launch Ceremony on the 29th at the main conference room of OK Savings Bank headquarters in Jung-gu, Seoul, and took a commemorative photo with officials and customer panel members. Photo by OK Savings Bank

[Asia Economy Reporter Song Seung-seop] OK Savings Bank announced on the 7th that it held the ‘4th OK Savings Bank Customer Panel Non-face-to-face Launch Ceremony’ at the main conference room of its headquarters in Jung-gu, Seoul.

The launch ceremony held on the 29th of last month was attended by OK Savings Bank officials and representatives of the 4th customer panel. Considering the COVID-19 situation, the event was conducted via a non-face-to-face video platform. The program proceeded in the order of introduction of main customer panel activities, welcome speech, awarding of appointment letters, and group photo session.

The customer panel system has been operated since 2017 to discover the increasingly growing needs of financial consumers and reflect them in management activities. This year, in line with the enforcement of the Financial Consumer Protection Act, the panel will carry out missions focused on strengthening the rights of financial consumers.

Starting with the recruitment of applicants last month and after document screening, OK Savings Bank selected a record-high number of 110 members as panelists. To accommodate a wide range of customer opinions, the panel was composed of diverse age groups from teenagers to those in their 60s.

Elderly people who find it difficult to participate in customer panel activities alone were paired with younger generations in teams of two. The purpose is for the younger generation to experience and observe the non-face-to-face channel usage methods of the financially vulnerable elderly, thereby identifying areas for improvement.

The OK Savings Bank customer panel plans to be active this month. During the month, they will propose ideas for product and service revitalization, improvements for mobile banking usage, and prevention of financial consumer damages.

Jung Gil-ho, CEO of OK Savings Bank, emphasized, “As this is the largest scale operation ever, we expect to hear diverse customer opinions,” adding, “We will actively reflect valuable opinions and suggestions from the customer’s perspective in our management activities to strive to offer better services and products.”