Persys, 'Step by Step from Small Attempts' Brand Campaign Underway

In the New Normal Era, Presenting Office Environment Strategies to Adapt to Diverse Work Style Changes

Persys 'Office Environment Creates Culture' Campaign Image. [Photo by Persys]

[Asia Economy Reporter Kim Jonghwa] Office environment specialist company Fursys is conducting the fourth "Office Environment Creates Culture" campaign, presenting office environment strategies for the new normal era. Along with the campaign, Fursys is also introducing three types of flexible space partition solutions called 'System Booths.'

This campaign, based on the message "Step by step from small attempts," proposes office environment strategies that start with small changes to adapt to diversified work styles such as smart offices and flexible work systems. It conveys the meaning of lowering barriers to change and creating an efficient office environment through reasonable and flexible Fursys solutions.

Fursys has focused on the increasing need for flexible space utilization such as focused workspaces, small-scale spaces, and video conferencing after the pandemic, and newly launched three types of System Booths, space partition solutions that can add functional spaces to existing offices. System Booths are productized space solutions that are easy to move and reinstall without damaging the ceilings and floors of existing buildings. The installation method is simple, and it reduces customer burden with reasonable costs compared to full space remodeling.

The three types of System Booths, reflecting consumer needs for small functional spaces within offices due to smart offices and remote work, consist of ▲Phone Booth ▲Open Booth ▲Enclosed Booth. The Phone Booth is a 'single-person phone booth' useful for call tasks and one-on-one wired or video meetings with remote workers. The 'Enclosed Booth,' equipped with a ceiling and door, implements a complete space including a dedicated air purifier and lighting. The 'Open Booth,' a renewed version of the previously released System Booth, allows various modular space partitions by combining walls at desired locations.

A Fursys official said, "In the new normal era, although companies feel the need for office environment changes, they often lack space and time and feel cost burdens. Therefore, we introduced the three types of System Booths to encourage starting with small attempts." He added, "Along with this Fursys brand campaign, we hope companies will begin making small changes to improve their office environments."