Aurora World Opens 'Toyplus' Famious Mall Branch in Pangyo

[Asia Economy Reporter Jang Hyowon] Global character content company Aurora World announced on the 1st that it will open the 'Toyplus' Pamirs Mall branch within Pangyo Ice Square Pamirs Mall.

The Pangyo Pamirs Mall branch is connected to Aurora World's toy exhibition hall and circulation path, allowing visitors to enjoy various character products from Aurora World as a bonus.

In particular, considering the commercial and lifestyle characteristics of Pangyo and Bundang, which are office-dense areas, the store has reinforced kidult products. It is designed as a space that can be enjoyable not only for children but also for kidult consumers with a variety of products combining children's toys and kidult items.

An Aurora World official stated, "We plan to provide a differentiated store experience to customers visiting the store through the unique feature of the Pangyo Pamirs Mall branch, which is linked to the Aurora World showroom and offers various products," adding, "We will accelerate our domestic toy distribution market strategy by expanding the Toyplus direct management and franchise business in the future."

Meanwhile, Aurora World plans to hold a gift event based on purchase amounts to commemorate the opening of the Toyplus store.