SSG.com Public Operation Advertising Campaign 'Popular'... Visitors and Sales Increase

SSG.com will release the final advertisement of the 'Public Operation' campaign, titled 'SSG Delivery Tonight Edition,' on the 13th.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 12th that its ‘Gonggong Daejakjeon’ advertising campaign, released last month, has gained great popularity mainly on social networking services (SNS), resulting in a significant increase in visiting customers and sales.

According to SSG.com, as of the 10th of this month, a total of five advertisements were sequentially released, leading to a 188% increase in app installations and a 48% rise in daily average app launches compared to last year. During the same period, the number of visitors increased by 30%, and sales grew by 22%.

This advertising campaign features various characters including the main models Gong Yoo and Gong Hyo-jin, as well as Yoo Ji-tae, Yang Dong-geun, Park Hee-soon, Kim Joo-heon, and Hwang So-yoon. Each advertisement is structured in an omnibus format, successfully capturing the attention not only of the main customer base, women, but also male viewers. As a result, the average video view rate increased by 15 percentage points compared to last year’s campaign, and the proportion of male viewers rose by 16 percentage points.

SSG.com plans to release the final advertisement, ‘SSG Delivery Tonight’ on the 13th and continue a large-scale promotion until the 24th of next month. SSG Delivery Tonight is a same-day delivery service that SSG.com expanded from mid-July, extending the order availability time to as late as 7 PM and the delivery completion time to before midnight in regions with high online order volumes.