Krafton Appoints Son Hyun-il as First CEO of Indian Subsidiary

Hyunil Son Appointed as New CEO of Krafton India Branch

[Asia Economy Reporter Buaeri] Krafton announced on the 6th that it has appointed Son Hyun-il, head of the Investment Division, as the inaugural CEO of its India subsidiary to enter the Indian market and target emerging markets.

CEO Son joined PUBG Corporation as Chief Financial Officer (CFO) in 2017, and after the integration of PUBG Corporation and Krafton in 2020, he led investments in global gaming and related fields, including India, as head of the Investment Division.

CEO Son is focusing on expanding the business by meeting directly with local Indian gaming stakeholders.

'Battlegrounds Mobile India,' launched by Krafton last month targeting Indian users, recorded 34 million cumulative users and a peak daily user count of 16 million within a week of its release.

Son Hyun-il, CEO of the India subsidiary, said, "The Indian gaming market is in the early stages of development, so there is great potential for expansion. Users' interest in games and entertainment is high, making it a market full of opportunities. We plan to target emerging markets extending from India to the Middle East and Africa, expanding Krafton's intellectual property (IP) and gaming experience to more countries."

Krafton is focusing on targeting the Indian market through events such as the esports tournament 'Battlegrounds Mobile India Series 2021,' which runs until October. Krafton has invested $70 million (approximately 80.2 billion KRW) in Indian IT companies this year alone.