Unique premium baby brand Le sommet is holding a special sale event for Le sommet Classic diapers to celebrate its brand renewal.
Le sommet diapers use the highest grade absorbent material (SAP) certified by the German Derma Test, are domestically produced, and use eco-friendly packaging. Since its launch in Korea in 2017, the product has been distributed mainly through high-end postpartum care centers in the Gangnam area, establishing a strong position in the premium diaper market by meeting the demanding standards of postpartum care center staff and mothers.
Despite the unavoidable price increases due to rising raw material costs, Le sommet did not raise consumer prices during the COVID-19 pandemic as a gesture of sharing the burden. Instead, the brand refreshed its packaging and product detail pages with a 2021 design and plans to conduct aggressive marketing to appeal to consumers by strengthening Le sommet’s unique and new brand identity.
A Le sommet representative stated, “Through this renewal, we aimed to showcase not only the quality of our products but also the premium image of Le sommet,” adding, “We hope this special sale event will provide many people with the opportunity to experience Le sommet diapers, which have excellent product performance.”
The special sale event will be held for one week from August 2nd (Monday) to August 8th (Sunday) on the official Le sommet Naver Smart Store, offering up to 30% discounts and free shipping.
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