Holic&Play Hires Golfwear Design Director Ji-yeon Kim... Expected to Add New Sensibility and Design

Since its launch, Holic & Play, a domestic golf wear brand under Haprijikinsobi Co., Ltd. (CEO Yoon Hye-kyung), has shown explosive growth every quarter. Designer Ji-yeon Kim has joined as the new design director.

With over 18 years of design experience in the golf wear field, Design Director Ji-yeon Kim is a veteran designer highly regarded for numerous hit products at prestigious brands such as Cutter & Buck, Dennis Golf, Lynx, and Mako. She is expected to add new sensibility and design to Holic & Play, which is recognized not only for her role as a director but also for her practical skills and background, delivering high performance and product quality.

Design Director Ji-yeon Kim stated, “I am confident that through Holic & Play, which has decades of expertise in golf wear manufacturing and an excellent production system, we can provide consumers with even greater synergy in design and garment quality.”

Holic & Play announced that along with this personnel appointment, it plans to continuously develop and showcase various noteworthy brand expansion plans.

Meanwhile, Holic & Play is available in over 30 golf shops nationwide and operates direct stores at Save Zone Goyang Hwajeong Branch and Bucheon Sangdong Branch, based on its own online mall.