Premium Beds Targeting Hotel Vacationers for Deep Sleep and Comfortable Rest Experience
90% of Chosun Palace, Fairmont, Shilla, and Others Use Simmons Bedding
[Asia Economy Reporter Kim Jong-hwa] As the peak vacation season begins, what is the secret weapon of luxury hotels to attract the "hokangseu" crowd? It is the "premium bed."
The key factor determining success in the luxury hotels' hokangseu battle is the "premium experience," which allows guests to enjoy the best in all areas such as hotel rooms, dining, and facilities. The core of this premium experience is sound sleep and comfortable rest, and the most essential tool for this is the premium bed.
Opened last month, "Chosun Palace" is the top-tier brand hotel of Chosun Hotel & Resort. To ensure guests' restful sleep, Chosun Palace has equipped all 254 rooms with Simmons mattresses. The Yeouido luxury hotel "Fairmont Ambassador Seoul," famous as the hotel where Logan Lee from the hit drama "Penthouse" stayed, also features Simmons beds in its rooms.
Simmons beds are also the sleep partners of luxury hotels in Busan. The premium landmark hotel "Lotte Signiel Busan," which opened in Haeundae, Busan in June last year, has Simmons beds in all 260 rooms, as does "Grand Chosun Busan" with 330 rooms, and Busan’s representative hotel "Paradise Hotel Busan," all enhancing the quality of guests' sleep.
A representative from Grand Chosun Busan said, "For beds that determine sound sleep, we have installed Simmons Beautyrest The One line in all rooms, and some suites are equipped with the top-tier Black Classe line for differentiation," adding, "Customer satisfaction is very high."
Jeju Island’s Jeju Shilla Hotel, Lotte Hotel Jeju, Grand Hyatt Jeju, and Grand Chosun Jeju also all use Simmons beds to ensure guests’ deep sleep.
From last year through May of this year, Simmons has supplied its mattresses to nine luxury hotels including Grand Chosun Busan, Lotte Signiel Busan, Mondrian Seoul Itaewon, Grand Intercontinental Seoul Parnas, Grand Hyatt Jeju, as well as newly opened Grand Chosun Jeju, Daegu Marriott Hotel & Residence, Yeouido Fairmont Ambassador Seoul, and Chosun Palace, sweeping the luxury hotel bed market. Additionally, 90% of rooms in famous domestic luxury hotels such as Seoul Shilla Hotel, Andaz Seoul Gangnam, Grand Hyatt Hotel, and Grand Walkerhill Hotel are furnished with Simmons beds.
An industry insider said, "Since beds are directly linked to sound sleep, a major factor in customer satisfaction, hotels have no choice but to use premium products with proven technology and brand recognition," adding, "Among guests, the idea that 'luxury hotel beds are Simmons' has become almost official, so many hotels naturally choose Simmons."
A Simmons representative said, "As the trend grows for people to want to experience the comfort of luxury hotel beds and the elegance of hotel rooms in their own bedrooms, the number of consumers choosing Simmons beds, the symbol of luxury hotel beds, is increasing."
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