Creating a Fair Cultural Ecosystem Through Reasonable Viewing Fee Payments for Paid Content
Currently, the most powerful keyword in culture is content. Content platforms, which have grown based on the influence of content amplified by the development of IT technology, establish their own standards regarding pricing, revenue distribution, and more, leveraging their market dominance, and impose these unilaterally set standards on end consumers, the users. Consequently, powerless consumers adapt to the platforms' arbitrary standards to access content, which can be said to be a major drawback of the modern content distribution flow. It is noteworthy that a company providing a platform service that innovatively changes the unreasonable standards of existing content platforms has emerged, bringing winds of change to the existing market.
Staby Co., Ltd. launched ‘Staby Go,’ a new-concept video streaming platform equipped with a distribution system, based on its proprietary ‘blockchain-based content revenue distribution system’ technology.
Not merely promoting its technological capabilities internally, the company has received domestic patent registration, filed international patents, and recently obtained the more stringent venture company certification (‘Innovation Growth Type’), gaining external recognition for its technology. Furthermore, based on this proprietary patented technology, it is striving to reorganize the cultural business ecosystem for artists and creators by utilizing a revenue distribution system that innovatively improves the distribution methods of existing platforms mentioned earlier.
According to insiders, Staby’s service is designed to continuously and easily produce various high-quality video content by connecting talents from different fields: technical parts such as composition, filming, and editing, and artistic parts such as planning, directing, scriptwriting, and acting, enabling the formation of teams for content production through the platform service ‘Staby Connect.’ Various contents created through this collaboration are broadcast on the video streaming platform service ‘Staby Go.’ Moreover, when revenue is generated through users’ viewing of diverse content, the core of Staby’s proprietary patented technology is to use blockchain technology to ensure fair and transparent direct revenue distribution.
Additionally, the company plans to expand support not only for content distribution but also for artists and creators producing content. It is preparing various contents through collaboration with artists it has previously supported and intends to continue providing support in the future.
Staby’s innovation in revenue distribution plays a significant role in inspiring the creative will of previously marginalized creators and establishing a fair and rational cultural industry ecosystem. Many experts view the efficiency and transparency of such revenue distribution as the most critical factors in developing a healthy cultural industry and expect it to influence the expansion of the Korean cultural industry, represented by Hallyu content.
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