KT&G e-cigarette 'Lil Solid 2.0' expands into 4 new Eurasian countries

Heated tobacco product 'Lil Solid 2.0' and dedicated stick 'Fit' (Photo provided by KT&G)

[Asia Economy Reporter Seungjin Lee] KT&G announced on the 15th that it will launch the heated tobacco product 'Lil Solid 2.0' and its dedicated sticks 'Fit' in four Eurasian countries in the second quarter through global collaboration with Philip Morris International (PMI).

KT&G and PMI began selling 'Lil Solid 2.0' and 'Fit' in Armenia on the 14th (local time). Earlier, the two companies introduced the same products in Serbia and Kyrgyzstan on the 3rd and 7th, respectively, expanding their market to Southeastern Europe and Central Asia. On May 13th, they launched 'Lil Solid 2.0' and 'Fit' for the first time this year in Kazakhstan.

'Lil Solid 2.0' is KT&G's second-generation heated tobacco product model with enhanced performance and design to improve consumer satisfaction. It was launched nationwide in Korea in January this year and has gained great popularity due to upgraded battery efficiency and induction heating technology.

The products released locally come in two colors: 'Stone Gray' and 'Cosmic Blue.' The dedicated sticks include a total of seven types such as 'Fit Regular,' 'Fit Regular Sky,' and 'Fit Crisp,' with 3 to 4 types sold in each country depending on the market situation.

Last year, KT&G and PMI signed a product supply agreement for overseas sales of the heated tobacco product 'Lil,' releasing 'Lil Solid 1.0' in Russia and Ukraine, and 'Lil Hybrid 2.0' in Japan. Following the three countries last year, by selling 'Lil Solid 2.0' in four new countries in the second quarter this year, 'Lil' has expanded into a total of seven countries.

Im Wang-seop, head of KT&G's NGP Business Division, said, "'Lil Solid 1.0' and 'Lil Hybrid 2.0' have received positive consumer responses in local markets, so we expect strong sales for 'Lil Solid 2.0' as well," adding, "We will continue to provide various choices to consumers in overseas markets through collaboration with PMI in the second half of the year."