The Functional Packed 'Slim Appliances' Craze

Various Slim Home Appliances Combining Volume, Functionality, and Aesthetics Captivate Consumers' Attention

Happycall's Messo Induction Frame Set. Photo by Happycall

[Asia Economy Reporter Kim Heeyoon] When purchasing home appliances, consumers are most concerned about size and functionality. With the prolonged 'stay-at-home life' due to COVID-19 and the addition of home interior trends, consumers have started to consider aesthetic satisfaction as an important factor beyond just size and functionality when buying home appliances.

According to the industry on the 13th, to increase consumer satisfaction with size, functionality, and design, home appliance companies are releasing products that combine slim and stylish designs with functionality one after another.

Aizen Bidet has released the waterproof bidet 'Beluga (IZ-B22WD2)' with a modern design that is 20mm slimmer than the previous model. Photo by Aizen Bidet

Slim Design and Enhanced Cleanliness Waterproof Bidet

Aizen Bidet has launched the waterproof bidet 'Beluga (IZ-B22WD2)' with a modern design that is 20mm slimmer than the previous model. While maintaining Aizen's patented smooth bowel movement function, this new product upgrades both design and performance. It has an IPX5 waterproof rating, allowing water cleaning with a showerhead without causing any issues to the product.

Additionally, it is equipped with a full stainless steel nozzle that resists dirt and inhibits bacterial growth, along with an automatic nozzle cleaning function, providing double protection for nozzle cleanliness. The cleansing water is also kept continuously clean through an automatic drainage system, preventing the risk of bacterial proliferation.

Foldable Wired/Wireless DC Fan Introduced by Paseco. Photo by Paseco

Foldable Corded and Cordless DC Fan with Improved Storage Convenience

Pasero’s foldable corded and cordless DC fan has gained popularity by innovatively improving the inconveniences of traditional fans. Pasero applied a foldable design to solve the biggest drawbacks of existing stand-type fans, such as inconvenient storage and mobility. The product allows the bulky fan head and the tall stand to be folded flat into a cylindrical shape, making storage and transportation easy. The company explains that when folded flat, up to five fans (9-inch standard) can be stored in the space typically required for one regular fan.

Moreover, as a cordless type with a built-in large-capacity battery, it can be freely used anywhere once charged. When fully charged, the 9-inch model can run continuously for up to 6 hours at level 1, and the 12-inch model for up to 38 hours. The height is also adjustable to suit the mixed sitting and standing lifestyle of Koreans, allowing use from the living room floor to the sofa, bed, and dining table according to the user’s position. It also features a remote control for easy operation.

Happycall has released the 'Messo Induction Range Frame' in line with the increasing domestic induction adoption rate. Photo by Happycall

Slim and Luxurious Design Stands Out in Messo Induction Range

Happycall’s 'Messo Induction Range Frame,' launched in line with the increasing domestic induction adoption rate, is a portable two-burner induction range that can be used immediately once powered on. It features ultra-high power burners with a maximum of 2000 watts for single burner use and up to 3400 watts when both burners are used simultaneously. With strong heat output, it can serve as the main heat source at home without additional installation when used with a cooktop cover over a built-in gas range. It applies a ceramic glass top from Germany’s SCHOTT, known for excellent heat resistance and durability, making it safe, scratch-resistant, and easy to clean even if food spills on it.

Furthermore, the Messo Induction Range Frame, with its slim and luxurious design at a height of 47mm, was recognized and selected for the 2020 Good Design Award hosted by the Korea Institute of Design Promotion, alongside previously released 'Odd Adamant Appliances.' The front of the product features a 60-degree tilt design for easy viewing and operation of the display. According to Happycall, the front jog dial allows for 10 levels of heat adjustment and a 99-minute timer setting.

An industry insider explained, "When purchasing home appliances, consumers are most concerned about size and functionality. Even if the functionality is excellent, if the size is large and takes up a lot of space, the appliance tends to look bulky and is difficult to place in the home." They added, "In the past, reducing size often meant compromising on functionality, but recently released slim appliances combine both functionality and aesthetics, targeting the sensibilities of the MZ generation and other style-conscious consumers."