Hojeon Industrial Benefits from Growth in Athleisure Market

[Asia Economy Reporter Park Hyungsoo] Due to the impact of COVID-19, home training and camping have gained popularity. As 'The North Face' and 'Athleta', key clients of Hojun Industrial, are experiencing a boom, Hojun Industrial's orders are also increasing.

Hana Financial Investment analyzed on the 30th that as the global apparel market recovers, the volume of orders is rapidly increasing.

Choi Jaeho, a researcher at Hana Financial Investment, predicted, "From the second half of this year, the order scale will increase year by year as it reflects sales from the world's number one athleisure brand ‘Lululemon’."

He explained, "The North Face's order amount recorded about 100 million dollars in 2019 but decreased by about 25% last year," and added, "This year, it is expected to record the highest order amount ever."

He continued, "It is estimated that the order amount received so far is already over 100 million dollars," emphasizing, "Considering additional orders in the second half of this year, this year's order amount will surpass that of 2019."

Researcher Choi also analyzed, "The growth of the athleisure market, which has been established due to the impact of COVID-19, is still in its early stages," and predicted "a full-scale performance growth of Hojun Industrial, which mainly produces high-performance clothing using woven (Woven) materials."