'Starbucks Cooler' Explodes in Popularity... SSG.com Overwhelmed by Buyers Causing 'Crash'

Access Crash Immediately After Selling at 10 AM on SSG.com
Price 37,000 Won, Equivalent to Price of Six 6,000-Won Drinks

[Asia Economy Reporter Lim Hye-seon] On the first day of Starbucks' 'e-Frequency' online sale on the 13th, the site crashed as buyers of Starbucks goods flooded in.

SSG.com posted the Starbucks summer e-Frequency product sale starting at 10 a.m. that day. As soon as it opened, users flooded the site, and as of 10:30 a.m., both mobile and PC sites remain inaccessible.

The Starbucks summer e-Frequency products consist of five types in total. They differ in color and other aspects from the giveaways at Starbucks stores. For example, the Summer Day Cooler, an ice cooler box, is given in Summer Green and Sunny Pink colors at offline stores, but SSG.com sells the same product in Ocean Blue color. The Summer Night Singing Lantern, which has a Bluetooth speaker function and built-in mood lighting, is also specially produced and sold in Cream Gray color, which is not given away at offline stores. The price for each is 37,000 KRW, similar to the cost of buying six 6,000 KRW Blended drinks.

There are also specially planned products not available at offline stores. The Summer Day Folding Cart, which can carry up to 25kg of luggage, is a product that can only be purchased on SSG.com. It comes in two colors: Summer Green and Ocean Blue. The price is introduced at 29,000 KRW.

Currently, resellers selling goods given at stores are increasing online. Starbucks Coffee Korea is running the summer e-Frequency event from the 11th until July 12th. During the event period, Starbucks members who complete the e-Frequency by purchasing a total of 17 manufactured drinks, including 3 mission drinks, will receive gifts. This year's gifts include a total of five items such as the 'Summer Day Cooler' and the 'Summer Night Singing Lantern.'

In fact, products appeared on secondhand trading sites from the first day. On 'Junggonara,' more than 200 posts selling goods have been uploaded. The pink cooler is priced between 90,000 and 150,000 KRW. Lanterns are sold at around 70,000 to 80,000 KRW each.