Lucky Chouette, Summer New Collection Launch

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC division announced on the 11th that its women's young character casual brand 'Lucky Chouette' will launch new summer products.

Lucky Chouette is releasing summer new products with the theme of 'positive energy' through 'MON7'. MON7 is an event where new products are showcased online 7 days in advance every month.

The new products feature the brand's unique check pattern applied to dresses, blouses, and more. Along with this, Lucky Chouette revamped its existing VR (virtual reality) runway format into 'Lucky Town' for this season. In different spaces, model Han So-hee styles the items in unique ways, allowing users to move through spaces and directly experience different moods. Clicking on a product links to the purchase page.

Meanwhile, Lucky Chouette has seen a 130% monthly average sales increase compared to the previous year, showing strong consumer response. Featuring actress Han So-hee as the model, Lucky Chouette operates unique experiential spaces on online channels and gains popularity through rapid new product launches.

The shirring detail denim jumpsuit sold out within 3 weeks and is currently being reordered, recording a sales rate of 110%.