'BogoPlay Co., Ltd.' has achieved remarkable growth in the live commerce industry and is receiving praise for identifying and implementing points optimized to enhance user convenience.
BogoPlay Co., Ltd., a live commerce development and operation company, announced that its live shopping platform 'VOGO' surpassed a cumulative transaction amount of 3 billion KRW for the first time since its renewal.
VOGO is a live shopping platform where products can be sold and purchased in real time through live commerce, a streaming broadcast type that introduces products while communicating with consumers via chat.
After a major update in August this year, VOGO has been recognized for its significant functional improvements and UI/UX advancements, drawing attention by introducing a 1080p high-definition live service for clear, high-quality broadcast viewing.
Additionally, by simultaneously supporting Android, iOS, and mobile web, it enables immediate viewing without the need for app installation or channel distinction.
Moreover, by implementing product strategies based on customer data, it guarantees product stability and quality. It also enhances the quality of broadcast content by planning broadcasts optimized for each live content’s products, matching show hosts, and supporting filming.
As a result, the cumulative transaction amount from August 10 to November 10 exceeded 3 billion KRW. The highest transaction amount for a single broadcast was 900 million KRW, with the maximum sales quantity for a single broadcast reaching 6,000 units. The highest number of views for a single broadcast reached 100,000.
A representative of BogoPlay Co., Ltd. stated, "Starting November 23, we plan to make unprecedented history in the live commerce industry through a large-scale promotion." Meanwhile, VOGO, which began as Samsung Electronics C-Lab, has solidified its position in the industry by achieving accomplishments such as being selected as a First Penguin company by the Korea Credit Guarantee Fund, winning the Excellence Award in Samsung Financial Open Collaboration, and being selected by Daegu Creative Economy Center C-Lab and Korea Institute of Design Promotion Style Tech.
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