Regular Delivery and Subscription Services Emerging One After Another for Contactless Chuseok
[Asia Economy Reporter Lee Seon-ae] Due to the impact of the novel coronavirus infection (COVID-19), visiting hometowns has become difficult, making non-face-to-face (untact) gift delivery to loved ones the trend for this Chuseok gift-giving season. Reflecting this social atmosphere, various untact products that convey heartfelt messages are gaining popularity, and brands are introducing diverse non-face-to-face services.
Among these, practical services such as subscription deliveries and subscription passes that allow customers to receive products whenever and however much they want are also attracting attention as Chuseok gift items.
According to the related industry on the 1st, with 'health' and 'immunity' being important these days, although it is difficult to take care of parents' health closely, customized nutritional supplement subscription delivery services that allow steady and proper care are popular. The 1:1 customized nutritional supplement subscription service 'Pilly' is a service that combines health and nutrition expertise with IT technology, recommending the necessary nutrients and customized supplements to customers through an expert-developed algorithm based on a simple online survey of about 3 minutes.
In addition, to help customers consistently take supplements, the service delivers the necessary supplements on a set date each month, and through the health management service 'PillyCare,' which provides daily reminders and health information, it offers not just simple supplement purchases but a health care management service.
For fruit, food, and flower gifts, since it is difficult to manage them when piled up during the holiday period, services that allow delivery of the desired amount at the desired time are gaining popularity. Reflecting this trend, Shinsegae Department Store introduced a subscription pass that allows customers to receive flowers, potted plants, and fruits in installments over the Chuseok gift set sales period. The fruit subscription delivery service costs 45,000 KRW per delivery and 180,000 KRW per month, delivering 3 to 5 kinds of seasonal fruits carefully selected by fruit buyers to the home every Thursday. It is convenient because there is no need to go and select fruits directly, and it features receiving fresh fruits regularly every week, avoiding spoilage from piling up.
Shinsegae Department Store’s main branch and Gangnam branch flower brand 'Jane Packer' stores sell subscription passes. When the recipient of the flower and potted plant subscription pass informs the store of the subscription serial number, delivery address, and desired plant, they can receive one of air-purifying foliage plants, fresh flowers, or orchids monthly.
VitabridC has launched the 'Hair Tonic Set Subscription Delivery Service.' This service delivers products at desired regular intervals so customers can consistently care for their scalp without the hassle of ordering each time. Additionally, to commemorate the service launch, a 76% discount is applied on the first delivery, followed by a continuous 30% discount on every delivery, along with generous gift benefits, allowing customers to purchase at a more reasonable price.
The VitabridC Hair Tonic Set consists of vitamin C powder and tonic; after mixing the powder into the tonic, it is sprayed onto the scalp to manage scalp and hair as a home care item. It is easy to use at home, and with just two care sessions in the morning and evening, it provides vitamin C scalp care throughout the day.
This product contains the company’s proprietary ingredient 'VitabridCG,' which stabilizes easily damaged vitamin C and continuously supplies vitamin C for over 12 hours, strengthening the scalp’s natural power. It also contains panthenol, menthol, and peptide complex ingredients, providing clean scalp care as well as soothing and moisturizing care for dry and sensitive scalps irritated by various stimuli.
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