Emart24 Signs Strategic Business Agreement with Pulmuone Food & Culture

Kang In-seok, Executive Director of Emart24 (right), and Lee Dong-hoon, Vice President of Pulmuone Food & Culture, are taking a commemorative photo after signing the MOU. (Photo by Emart24)

[Asia Economy Reporter Seungjin Lee] Emart24 and Pulmuone Food & Culture signed a strategic business agreement (MOU) on the 17th at Emart24 headquarters' main conference room located in Seongsu-dong to enhance customer satisfaction and promote a positive image for both companies.

Through this MOU, both companies will ▲ prioritize Emart24 store openings in Pulmuone Food & Culture's current and future operating locations ▲ provide high-end Emart24 stores suitable for the concept of each business site ▲ actively cooperate in marketing efforts to satisfy customers of both companies.

This MOU was made possible as the needs of Pulmuone Food & Culture, which operates F&B (food and beverage) businesses in concession and rest area sites such as hotels, resorts, and airports (food and beverage outlets under consignment operation), aligned with Emart24’s goal of differentiating its convenience stores.

Emart24 will be able to open stores visited by both internal and external customers not only at Pulmuone Food & Culture’s current operating sites but also at new business locations to be launched in the future. Additionally, it secured excellent convenience store locations adjacent to F&B facilities frequently used by many customers in advance.

By operating Emart24 stores near food and beverage business sites, Pulmuone Food & Culture can enhance customer satisfaction through upscale interior design and product diversification. In particular, the increased synergy between food and beverage outlets and convenience stores is expected to ultimately improve the overall operational efficiency of the business sites.

Kang In-seok, Executive Director of Emart24, said, "Through this business agreement, Emart24 and Pulmuone Food & Culture have laid the foundation for mutual growth based on trust and cooperation." He added, "We will do our best to enhance customer satisfaction for those using Emart24 within Pulmuone Food & Culture’s business sites and to further spread and strengthen the positive images of both companies."