Wonderbra, 'Palpal Wonder Day' Promotion

[Asia Economy Reporter Yujin Cho] Global lifestyle specialist company Greeti announced on the 5th that it will conduct a large-scale brand promotion both online and offline in celebration of the 'Wonder Day' event.

Wonder Day, now in its 7th year, is Wonderbra's brand anniversary event held annually on August 8th. This year's event, named 'Palpal Wonder Day,' carries a double meaning: ‘88’ symbolizing double volume up, and the word ‘palpal’ meaning lively and vigorous, adding encouragement for those exhausted by the COVID-19 pandemic. Greeti plans to offer richer and more extraordinary benefits befitting the upgraded event name.

On the 5th, the official online mall will hold a shocking price event eight times from 10 a.m. to 5 p.m. sharp every hour, offering prices ranging from 880 KRW to 8,880 KRW on a first-come, first-served basis. Customers can purchase a special Wonder Day set consisting of 3 types of bras and 3 types of panties. Additionally, customers who purchase on this day will receive 8 times the usual reward points and special prizes such as a Braun hair removal device and cleanser will be provided.

On the 8th, to allow consumers who have not yet experienced Wonderbra to try it without burden, a 10,000 KRW discount coupon will be given upon signing up for the Wonderbra Mall membership for one day only, and a 10 times reward points benefit will be offered when purchasing products.

Wonderbra membership customers visiting offline stores will receive an additional 3% double points accumulation benefit on top of the basic 3% points when purchasing products.

On the 9th, GS Home Shopping will introduce the Wonder Day limited ‘Wireless Package’ through a total of four special live broadcasts. This is an upgraded version of the product that drew explosive consumer response during the ‘2019 Wonder Day,’ featuring a total of 11 items including 4 wireless bras, 4 panties, and 3 second panties, all available at a shocking price of 84,500 KRW.