[Culture & Life Section Reporter Choi Jeonghwa] Eco-friendly lifestyle brand 'Aveda' has launched a repair line that cares for damaged hair more quickly, along with various launch promotions. New York handmade perfume brand 'Le Labo' has selected Seoul as its 14th city and presents a fragrance capturing the essence of Seoul. The Seoul perfume 'Citron 28' is sold as a city limited edition only in Korea.
Aveda (AVEDA), Damage Care ‘Botanical Repair™’
'Aveda (AVEDA)' introduces the new ‘Botanical Repair™’ for damaged hair care.
Aveda (AVEDA) ‘Botanical Repair™’ uses an innovative technology called the plant repair mechanism to quickly and powerfully improve damaged hair without irritating the scalp and hair. It differentiates itself from other brands that only care for the outer part of the hair. The line consists of shampoo, conditioner, hair mask, and treatment.
On the 7th, Aveda Botanical Repair™ is scheduled for pre-launch on the official online mall, with various launch promotions to follow.
Le Labo (LE LABO), Seoul’s Fragrance ‘Citron 28’
New York handmade perfume brand ‘Le Labo (LE LABO)’ is releasing a new fragrance ‘Citron 28’ inspired by Seoul. This new product is part of the special collection ‘City Exclusive,’ which features symbolic elements of each city, and is a city limited edition sold only in Korea.
The City Exclusive collection is a tribute to the cities where Le Labo boutiques are located, expressing each city’s vibe and sentiment through fragrance. So far, fragrances for 13 cities including New York, London, Paris, LA, Amsterdam, San Francisco, Chicago, Hong Kong, Tokyo, Moscow, and Dubai have been released, with Seoul selected as the 14th city.
Seoul’s fragrance ‘Citron 28’ is inspired by Seoul’s story rooted in tradition and history but leading with a modern and progressive mindset. The lemon scent, which adds a twist to the overall citrus charm, captures Seoul’s unique contradictions. Lemon, ginger, and jasmine scents based on cedar and musk convey a traditional yet dynamic feeling, expressing a simple yet enigmatic charm.
The City Exclusive collection is only available at the Le Labo boutique in the city the fragrance belongs to. It is not sold online and can only be purchased by visiting the Le Labo store in that city, making it even more special. Le Labo’s ‘Citron 28’ will be available from the 3rd at Le Labo boutiques in Itaewon and Garosu-gil, Shinsegae Department Store Gangnam, Galleria Department Store, and Hyundai Department Store Trade Center branch.
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