Korea Tourism Organization's New BI... 'Make Everyday Like Travel, Make Safety Like Everyday'

[Asia Economy Reporter Kim Heung-soon] The Korea Tourism Organization announced its official brand image (BI) themed around safe travel on the 26th.

The Tourism Organization held a 'Domestic Safe Travel Slogan Contest' from November 25 to December 13 last year, and announced a new BI on this day using the top slogan, "Make everyday life like travel, make safety like everyday life."

The new BI emphasizing safe travel carries two meanings: "establishing a safe tourism culture" and "revitalizing domestic tourism." The Tourism Organization's new BI will be used in various activities such as official documents, press releases, and souvenirs to promote safe travel in the future.