Welcron Sesaliving Supports Production of Drama 'Ban-ui Ban'

[Asia Economy Reporter Moon Hyewon] Welcron announced on the 31st that its allergy-preventive functional bedding brand ‘SESA Living’ is sponsoring the production of the tvN Monday-Tuesday drama ‘Half of Half’.

‘Half of Half’ is a story of unrequited love between AI programmer ‘Ha Won’ and classical recording engineer ‘Seo Woo,’ stimulating viewers' emotions with its stylish visuals and cinematic direction fitting for a romance drama. Popular actors including Jung Hae-in, Chae Soo-bin, Lee Hana, and Kim Sung-kyu star in the drama, promising to fill living rooms with excitement this spring.

SESA Living will showcase its 2020 S/S new products in the drama. The products ‘Charles’ and ‘Mist,’ which reinterpret the ‘Newtro’ sensibility gaining attention since last year, feature colorful floral patterns expressing spring, harmonizing well with the lively spring backdrop of the drama. Additionally, the modern sensibility ‘Perfect’ and luxury sensibility ‘Dylan’ will also be introduced in the drama.

A SESA Living representative said, “Through this production support, we hope consumers will have an opportunity to indirectly experience the products and services of the allergy-preventive functional bedding brand SESA Living,” adding, “We will continue to actively strive to enhance brand awareness and expand touchpoints with customers.”

Meanwhile, SESA Living is currently holding a special event at nationwide dealerships where customers can purchase S/S new products, including bedding sponsored in the drama, at discounts of up to 30%.