'Mukbang' Leading Actor Sung Hoon Becomes the Model for Goobne Chicken

[Asia Economy Reporter Choi Saeng-hye] Actor Seonghun, an icon of "mukbang" (eating broadcast), has been selected as the model for chicken.

Goobne Chicken announced on the 11th that actor Seonghun has been chosen as the brand model. With this, Seonghun will meet consumers as the new face of Goobne Chicken and Goobne Pizza.

Goobne Chicken explained that they selected Seonghun as the advertising model because his "black hole" charm showcased in various fields such as acting and entertainment aligns with the brand's healthy and trendy image. They expect synergy between Goobne Chicken and Seonghun’s unique big eater persona revealed on variety shows, his thorough self-management through consistent exercise, and his lively personality.

The new advertisement, which will air this month, will be broadcast on TV, Goobne Chicken’s official website, YouTube, and social networking service (SNS) channels. Afterwards, Seonghun’s hidden and unique sides will also be revealed through making-of videos on SNS.

Going forward, Goobne Chicken plans to approach consumers in a witty and friendly manner using Seonghun on official SNS, the website, YouTube, and more. Additionally, together with Seonghun, who continues global communication, they plan to uphold the reputation of oven-roasted chicken not only domestically but also overseas.