High Risk of Delivery Delays Due to Stock Shortages When Purchasing in Summer
Off-Season Trends Disappearing, Early Purchase Offers Abundant Benefits
Samsung Electronics unveiled the 2020 model of the 'Mupung Air Conditioner' on the 15th. (Photo by Samsung Electronics)
[Asia Economy Reporter Changhwan Lee] Major domestic home appliance companies such as Samsung Electronics and LG Electronics have recently launched new air conditioners one after another and started competing in sales.
Although selling air conditioners in the middle of winter may sound contradictory at first, it has recently become a trend. If consumers buy air conditioners during the peak summer heat, there may be shortages causing delayed delivery or even inability to purchase, so more consumers are buying air conditioners in advance.
◆Samsung and LG unveiled new air conditioners on the 15th and 16th respectively= Samsung Electronics unveiled the 2020 model 'Wind-Free Air Conditioner' on the 15th.
The 2020 Wind-Free Air Conditioner Gallery and Wall-mounted Wide models introduced on this day feature a newly added Easy Care function. The Wind-Free Air Conditioner with Easy Care is designed so that the entire front panel can be easily detached without any tools. This allows consumers to directly manage the internal fan blades themselves.
A new function that freezes the heat exchanger before cleaning was also applied. It also has a three-step automatic cleaning and drying function that thoroughly removes remaining moisture every time the air conditioner is turned off.
Samsung's AI system Bixby voice recognition function has been expanded this year from stand-type models to wall-mounted types as well, enabling easy control of the product by voice commands anywhere in the room or living room.
Additionally, reflecting consumers' demand to install air conditioners in every room, the home multi model that allows installation of one stand-type product and two wall-mounted air conditioners with a single outdoor unit has been further expanded.
LG Electronics also unveiled 29 new models of the 2020 'LG Whisen ThinQ Air Conditioner' on the following day, the 16th.
The new Whisen ThinQ Air Conditioner applied the 'Filter Clean Bot' for the first time, which was initially introduced in the ultra-premium LG Signature Air Conditioner. When used for 8 hours a day, the Filter Clean Bot automatically cleans the ultra-fine filter once a week.
The blower fan features the UV Nano function capable of UV LED sterilization, which environmentally sterilizes 99.9% of harmful bacteria such as Escherichia coli, Staphylococcus aureus, and Staphylococcus epidermidis. The sterilization effect of the UV Nano function on harmful bacteria was verified through self-experiment conditions requested to domestic and international certification bodies including the Korea Chemical Convergence Testing Institute and the German certification body TUV Rheinland.
The new product allows three-step adjustment of the automatic drying time that dries the heat exchanger with air when the power is turned off after cooling operation, and is equipped with advanced functions such as four-stage filters including ultra-fine filter, ultra-fine mini filter, ultra-fine plus filter, and dust ionizer, as well as a PM1.0 sensor that can detect ultra-fine dust particles with a diameter of 1 micrometer (㎛, one-millionth of a meter) or less.
◆Rich discount benefits when purchasing now= If you purchase an air conditioner now, you can also receive discount benefits. Samsung Electronics' 2020 Wind-Free Air Conditioner Gallery is priced between 3.45 million and 7.2 million KRW based on the retail price, and the Wind-Free Air Conditioner Wall-mounted Wide ranges from 980,000 to 2.01 million KRW, which is not a small amount. Samsung Electronics has been holding the '2020 Wind-Free Air Conditioner Launch Festival' since the 17th, offering up to 300,000 KRW in benefits when purchasing new products.
LG Electronics is also conducting the '2020 LG Whisen Early Purchase Festival' until March 31. Customers who purchase the eligible Whisen air conditioner new products at all offline stores nationwide, including LG Best Shop, receive practical benefits such as cashback and product upgrades.
The price of the 29 new LG Whisen ThinQ Air Conditioner models ranges from 2.85 million to 5.4 million KRW based on the wholesale price. Customers who purchase models of Dual Deluxe or higher receive up to 300,000 KRW cashback. Customers who purchase the 27-pyeong (89.1㎡) Crown Special model, which is specialized for large spaces, can receive up to 700,000 KRW cashback.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
