LG Household & Health Care Selects Pengsoo as New Model for Safran Aura

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 21st that it has selected the trending creator Pengsoo as the new model for its fabric softener brand ‘Saffron Aura,’ which contains no microplastics (fragrance capsules).

Pengsoo, a trainee at the Korean Educational Broadcasting System, is a 10-year-old penguin who swam from his hometown in Antarctica to become a superstar. With his honest and confident tone and lively behavior, he has a wide fan base ranging from people in their teens to their 40s.

LG Household & Health Care stated, "We will carry out various promotional activities by combining the concept of Saffron Aura, a fabric softener without fragrance capsules to reduce marine pollution, with Pengsoo, who comes from the pristine seas of Antarctica."

Saffron Aura is a fabric softener developed to maintain a subtle fragrance for a long time without containing fragrance capsules that disrupt aquatic ecosystems.

An LG Household & Health Care official said, “Pengsoo is the most suitable character to convey the brand story of Saffron Aura,” adding, “He will help raise awareness about the controversial issue of microplastics.”