EXO-K tapped as new face of popular cosmetics brand

EXO-K members's photo taken during The Face Shop photo shoot [SM Entertainment]

Rookie boy band EXO-K has been tapped as the new models for a popular cosmetics brand.

EXO-K, the debut partner group with EXO-M, has signed a contract with Korea's The Face Shop, according to their agency, SM Entertainment's press release on Thursday.

The boys are known to be modeling for American fashion label Calvin Klein and Korean school uniform brand Ivy Club as well.

"The members of EXO-K have a special appeal to the youth because of their good looks, vocal style and their prevailing charm. We feel that they have great potential to contribute to creating young and fresh brand image," an official from The Face Shop was quoted as saying.

EXO-K, in which "K" stands for Korea where they will be pursuing their activities, is composed of members SU HO, KAI, CHAN YEOL, SE HUN, BAEKHYUN and D.O.

The boys dropped their first mini-album "MAMA" on April 9 and they recently wrapped up promoting the title of the same name to prepare for their activities overseas.

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10 아시아 Reporter : Lucia Hong luciahong@
10 아시아 Editor : Monica Suk monicasuk@