[Today's New Product] Caffeine and Sugar Removed... Lotte Wellfood Launches "Joleum Beonjjok Gum Zero Zero"

Targeting Consumers Who Prefer the "Healthy Pleasure" Trend
Grown into a Chewing Gum Brand with Annual Sales of 20 Billion Won

Lotte Wellfood announced on March 4 that it has launched "Joleum Beonjjok Gum Zero Zero," a chewing gum with both caffeine and sugar removed. The product features a strong menthol flavor and the act of chewing gum to help ward off drowsiness, while being caffeine-free so it does not disrupt sleep rhythms.

This product was developed to target consumers who prefer decaffeinated or caffeine-free options, in line with the growing "Healthy Pleasure" trend. The company designed it so that even students or office workers who have trouble sleeping after a cup of coffee, as well as pregnant women or adolescents sensitive to caffeine, can stay alert without affecting their sleep.

Provided by Lotte Wellfood.

With this new product, the Joleum Beonjjok Gum lineup now includes a total of four types. The "Original" and "Ultra Power" versions contain a strong menthol flavor and guarana extract powder, a natural caffeine ingredient, to help relieve sudden drowsiness. The "Joleum Beonjjok Energy Gum" contains three times more guarana extract powder and taurine compared to Ultra Power, making it suitable for long hours of studying or work that require enhanced concentration.

The Joleum Beonjjok Gum series has grown into a brand that generates annual sales of over 20 billion won. According to the company, this is attributed to an increase in purchases by long-distance drivers and students for drowsiness prevention, as outdoor activities and outings have become more common after the COVID-19 pandemic.

Lotte Wellfood is also continuing its social contribution activities to help reduce drowsy driving accidents. Since 2013, it has been running the "Chew Gum to Prevent Drowsy Driving" campaign to promote safe driving among highway drivers. During the most recent Lunar New Year holiday, the company distributed drowsy driving prevention kits-consisting of Joleum Beonjjok Gum, bottled water, and wet wipes-at major highway rest areas, along with traffic safety information for travelers heading home.

This content was produced with the assistance of AI translation services.