"Adding Insurance to the Daily Lives of the 2030 Generation" Project
Focusing on Health Insurance and Insurance as a Gift
Discovering Innovative Ideas
Samsung Fire & Marine Insurance announced on March 4 that it will collaborate with the "Korea Student Advertising Competition (KOSAC)," which is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Advertising Federation, to launch the "Adding Insurance to the Daily Lives of the 2030 Generation" project.
This collaboration was arranged to incorporate the perspectives of university students, who represent the main future consumer group, into Samsung Fire & Marine Insurance's new product and service strategies, and to explore new directions for communication in the insurance industry.
KOSAC has been held since 2005 and is the largest industry-academia collaboration program in Korea, with more than 120 universities and approximately 15,000 students participating every year.
Samsung Fire & Marine Insurance is joining as a sponsor for the first semester of KOSAC, aiming to discover innovative ideas from university students that can be applied to its marketing communications.
Participating students will submit marketing communication strategy proposals on the topics of "health insurance" and "insurance as a gift," as suggested by Samsung Fire & Marine Insurance.
The outstanding ideas selected will be shared through internal presentations and will also be promoted later through the official social networking service (SNS) channels of Samsung Fire & Marine Insurance.
A representative from Samsung Fire & Marine Insurance stated, "This collaboration with KOSAC is a meaningful attempt to explore new values of insurance together with university students, who are our future customers," adding, "We expect it will broaden the understanding and empathy of young consumers toward the Samsung Fire & Marine Insurance brand."
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