Daewon Pharmaceutical's comprehensive health functional food brand Daewon Health announced on the 25th that its new sleep health product "Kkuljamsyat" will be launched at more than 900 Olive Young stores nationwide and on the wellness curating platform Olive Better.
This launch marks Daewon Pharmaceutical's first entry into Olive Young, giving it significant meaning. By pursuing a dual-channel distribution strategy that targets both general stores with high nationwide accessibility and health care-specialized stores at the same time, the company plans to secure broad contact points with consumers from the early stage of the launch.
Kkuljamsyat is a product designed for modern people who cannot fall into a deep sleep or frequently toss and turn in the early morning hours, as well as domestic and overseas travelers who suffer from sleep problems due to jet lag.
It is produced in Daewon Pharmaceutical's signature "squeezable stick-type pouch" format, making it easy to carry and consume. It can be taken immediately without water anytime and anywhere, such as in bed, on an airplane, or at accommodations, allowing users to conveniently manage their sleep health with one pouch a day even during a busy daily routine or while traveling.
The key ingredient of the product is "lime peel extract," which is 100% plant-based. As an individually recognized ingredient that has obtained a domestic patent, it has been acknowledged by the Ministry of Food and Drug Safety for its functionality in helping to improve sleep quality. Each pouch contains the full daily recommended intake of 300 mg, and because it is derived from plants, it puts less strain on the body even when taken over a long period.
In a human application study conducted on 80 adult men and women aged 19 or older and under 65, significant improvements were observed in major sleep efficiency-related indicators, including: increased total sleep time, increased sleep efficiency, reduced sleep onset latency, reduced wake time after sleep onset, increased Stage 2 Non-REM sleep time, and reduced total wake time.
Baek Inyoung, Head of the Healthcare Business Division at Daewon Pharmaceutical, said, "Kkuljamsyat is a carefully crafted product made with patented plant-based ingredients for those who cannot get a good night's sleep due to irregular lifestyle patterns or jet lag," adding, "Starting with the simultaneous online and offline launch at Olive Young and Olive Better, we will focus our marketing capabilities so that consumers can easily experience professional sleep care solutions."
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