Ceragem CEO Lee Kyungsoo Sends Thank-You Postcards and Book to Customers

Reflecting Ceragem's Health Philosophy
The Importance of Building Healthy Habits

Ceragem announced on the 25th that CEO Lee Kyungsoo will send customers a postcard containing a message of gratitude together with copies of his book “Seven Habit (7-Habit),” which he wrote last year.

Lee Kyungsoo, CEO of Ceragem, wrote last year's book 'Seven Habit'. Ceragem

The thank-you postcard reflects Ceragem’s brand philosophy that it is not merely a company that sells products, but a company that proposes healthy habits in everyday life and helps customers put them into practice.

Through the message that “Health is not the result of a single choice, but of habits repeated every day,” Lee conveyed the importance of continuous practice and daily routines rather than the product itself. He went on to stress that the health management Ceragem pursues is not a treatment-centered approach, but lies in forming habits that naturally continue in daily life.

The enclosed book is designed to extend this message into practical application in everyday life. It was co-authored by Lee and the Ceragem Well Life Lab, and is organized around healthy habits that anyone can apply in their daily routine. Both the book and the postcard share the core message that health begins with “small, sustainable changes.”

A Ceragem official said, “CEO Lee Kyungsoo’s message of gratitude is meant not only to express sincere thanks for each and every customer’s choice, but also to convey Ceragem’s philosophy of ‘life care centered on healthy habits,’” adding, “We will continue to establish ourselves as a brand that goes beyond products to accompany healthy changes in our customers’ daily lives.”