"Screaming and Fully Exposed"...Influencer Livestreams 23-Hour Childbirth Process

Read diaper ads during 23-hour labor video
"Platform policy violations"...video deleted, account blocked

A Chinese influencer whose account was blocked after filming and publicly sharing a 23-hour childbirth process. Screenshot from Chinese social media.

A Chinese influencer with around 12 million followers filmed and posted his wife's 23-hour childbirth process, drawing a wave of criticism and ultimately having his account blocked.

According to the South China Morning Post (SCMP) on February 23 (local time), the influencer, who goes by the nickname "Paul in USA," recently uploaded a video documenting his wife's entire childbirth process. The footage included scenes of his wife enduring prolonged labor pains, as well as emergency treatment for a third-degree perineal tear and massive postpartum hemorrhaging.

His wife gave birth after 23 hours of labor and suffered a third-degree perineal tear during the process, experiencing severe postpartum hemorrhaging in which she lost approximately 3,344 ml of blood. After emergency surgery and blood transfusions administered by medical staff, both the mother and their newborn daughter were confirmed to be in stable, non-life-threatening condition.

However, he faced intense criticism because filming continued even during the medical emergency. The video showed the mother's exposed body parts without being covered, and the influencer reportedly even appeared reading out diaper advertisement copy between the childbirth scenes.

The influencer, born in 1990, graduated from Columbia University in the United States and worked at Microsoft as a product manager. Since February 2019, he has gained popularity by sharing his daily life in Seattle under the concept of a "Microsoft product manager who speaks an eastern Chinese dialect," and as of February 2026 he has more than 12.2 million followers on one platform.

As the controversy grew, his wife stepped forward to try to defuse the situation. On February 10, she explained via social media (SNS), "We were only trying to document the childbirth process as it really was," adding, "We did not expect complications to occur, but I think it is meaningful in that it raises awareness of the risks and unpredictability of childbirth."

Public criticism, however, persisted. Chinese internet users argued that "continuing to film and advertise even when a life was in danger crossed the line," condemning the couple's lack of ethical awareness. In the end, the video was deleted, and on February 11 the account was blocked for "violations of relevant laws and regulations and platform policies."