[Today’s New Product] Fairmont Seoul Launches Hotel Industry’s First “Fairmont Kim”

Chefs and F&B Team Led the Entire Process from Planning to Launch
27 Packs per Box...38,000 Won

Fairmont Ambassador Seoul in Yeouido (hereinafter Fairmont Seoul) announced on the 24th that it has launched “Fairmont Kim.”

Fairmont Seoul explained that “Fairmont Kim” was planned to reinterpret the Korean identity and quality competitiveness of gim (roasted seaweed) based on the standards and know-how accumulated in hotel dining, so that both global and domestic guests can more familiarly enjoy the taste of Korea along with the hotel dining experience pursued by Fairmont Seoul.

Fairmont Seoul, Fairmont Kim. Fairmont

“Fairmont Kim” is the first gim product in the hotel industry to be directly planned and developed by a hotel. Chefs and the F&B team at Fairmont Seoul led the entire development process, using raw Gwangcheon gim grown in the West Sea and roasting it twice to bring out the original flavor and texture of the seaweed. The amount of oil, salinity, and degree of roasting were meticulously calibrated so that it offers a complete and satisfying taste even when enjoyed on its own. Rather than focusing on excessive packaging presentation, the team concentrated on its quality and taste as a food product, with the hotel team directly handling every stage from planning and development to verification and launch.

The launch of “Fairmont Kim” is also meaningful as an extension of Fairmont Seoul’s strategy to strengthen its Korean cuisine offerings. Fairmont Seoul has been steadily increasing the proportion of K-food, centering on the Asian section of its buffet restaurant “Spectrum.” It has enhanced its Korean menu with dishes such as cold acorn jelly soup and spicy sea snail salad, and is gaining positive responses from global guests by newly introducing Korean-style items such as original gimbap and aged kimchi tuna gimbap.

“Fairmont Kim” is sold at 38,000 won per box, with each box containing 27 packets. Until the 28th, it is offered at a 10% discounted price of 34,200 won to mark the launch, and purchases can be made at The Atrium Lounge located on the first floor of the hotel.

A Fairmont Seoul representative said, “Fairmont aims to expand the hotel from a simple lodging space into a platform that provides brand experiences,” adding, “This project is an attempt to present the dining experiences offered by the hotel in a simpler and more familiar form through gim, an ingredient that people are well acquainted with.”