Picheoring Boosts Rael Korea’s Influencer Marketing Efficiency by 60%

Efficiency Gains from AI-Based Workflow Automation

Picheoring said on the 24th that after Rael Korea adopted the AI all-in-one influencer marketing solution "Picheoring", it has improved the efficiency of its marketing work by more than 60%.

Rael Korea introduced the Picheoring service last year to automate with AI such tasks as finding influencers, determining collaboration suitability, and proposing campaigns in the course of running large-scale influencer seeding projects. A seeding project is a marketing strategy in which products are delivered to a large number of influencers to create and spread natural product-experience review content.

Picheoring said on the 24th that after Rael Korea adopted the AI all-in-one influencer marketing solution "Picheoring", it improved the efficiency of its marketing operations by more than 60%.

Rael Korea previously spent more than a week searching for influencers targeting women in their 20s and 30s, but it has now improved the efficiency of influencer search work by about 60% using Picheoring’s keyword-based listing function. This has reduced time spent on simple and repetitive work and created an environment where the company can focus more on strategic campaign planning.

In addition, by using Picheoring’s “Influencer Ranking” function to check monthly popularity rankings of influencers by category, the company is now able to proactively identify and secure collaboration partners that match its brand image.

Picheoring CEO Jang Jihoon said, “Rael Korea is a leading Korean women’s wellness brand that has ranked No. 1 in sales on Amazon in the United States,” adding, “Picheoring will continue to support data-driven influencer discovery and decision-making and actively help maximize marketing efficiency for brands at home and abroad.”