Pop-up event to be held through March 12
at Lotte Main Branch, Hyundai Pangyo Branch, and other locations
Ace Bed announced on the 24th that it will hold a pre-launch pop-up event ahead of the official release of Royal Ace 100, the new top-tier model in its premium mattress lineup, Royal Ace.
Ace Bed will unveil Royal Ace 100, which incorporates the company’s unrivaled mattress technology, to consumers for the first time, allowing them to experience the comfort of this flagship product in person.
The pre-launch pop-up event will run for about three weeks until March 12. It will be held at three key locations in the Seoul metropolitan area: the Ace Bed event zones at Lotte Department Store’s main branch and Jamsil branch (The Wave), and at Hyundai Department Store’s Pangyo branch.
After the pop-up ends, the company plans to continue a permanent exhibition at the Shinsegae Department Store Gangnam branch so that customers can also see the product there.
Ace Bed intends to strengthen its brand competitiveness by expanding customer touchpoints in core commercial districts and to further solidify its leading position in the high-end mattress segment.
Royal Ace 100 is the highest-spec model in the Royal Ace series, which is described as offering “the greatest value and the most perfect balance.” It provides well-balanced firmness between hard and soft, delivering both gentle comfort and solid support at the same time to create an optimal sleep environment.
At the event, professional managers will explain the product’s features and offer consultations and trial experiences tailored to each customer’s body type and sleep habits.
A variety of benefits have also been prepared ahead of the new product launch. Customers who purchase a mattress in the Royal Ace grade during the pop-up period will receive additional benefits, and luxury bedding sets will be offered as gifts according to the purchase amount tier.
An Ace Bed representative said, “Royal Ace 100, which is being unveiled for the first time through this pop-up store, is the top flagship model that brings together the full technological capabilities of Royal Ace,” adding, “We hope you will experience for yourself the perfect balance that a high-end mattress aims to achieve.”
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